Wednesday, March 25, 2009

Two for one

Hail the new Muppet street hawker in town!!This reminds me of how they sell soft toys in India.On any busy road where cars are parked in serpentine lines, one would invariably find a car overflowing with soft toys and a vendor patiently waiting for some passer by whose eyes have been smitten by that sight to walk up and buy a cuddly for themselves. Jean-Charles de Castelbajac has taken it one step further by making the selling of soft toys more eco friendly by taking advantage of the very nature of soft toys, they are indeed a pleasure to carry around.Cool marketing ideas from the runway.Anyone up for the job?


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